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Alfred Cheung, Founder, Green Society Association

Alfred has extensive experience in container transportation, port developments, logistics planning, IT applications, human resources and cold-chain management throughout his affiliation with the shipping industry for the past 3 decades. Currently, he is a council member serving both The Japan Society of Hong Kong and The Japan Hong Kong Society in Tokyo. Alfred is appointed as advisor to Normal University of Yunnan, an external Academic Advisor and part time lecturer of the City University of Hong Kong. In addition, he also delivers lectures as adjourned professor for Yunnan University in China. 

Alfred is regularly invited to international forums and universities as keynote speaker on global reefer logistics, supply-chain management, human resources and related topics. 

Alfred is formerly the director of Reefer trade at OOCL and after his retirement in 2007, he took up the role as consultant to explore the reefer logistics business in China. From January 2008 till June 2010 Alfred served as Managing Director of ZIM Integrated Shipping Services Limited in Japan. 

Together with University researchers and logistics professionals, Alfred has formed an organization to promote more efficient global logistics transportation through the application of RFID tags, pressure sensors wireless communication and web technology in order to achieve higher tracebility, transparency, and yield optimization with dedication to a better enivronment for everybody.   

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